x

search

search weareyeomans.co.uk

 
Social Media Predictions

Predicted changes to Facebook use for Marketing (Part 1)

By Claire Fuller | Marketing Digital | 23 March 2017

For many, social media is viewed like that popular brand, Marmite.  Few would doubt that whether you love it or hate it, it’s here to stay; and with the growth in popularity of channels like Instagram and Snapchat, many are predicting changes within Facebook in the near future.

Following a comprehensive article from the Social Media Examiner, we summarise 19 predictions from the pros.  Social Media, is of course, a rapidly changing and developing marketing tool, and we are here to help, so if you’d like to explore any of these predictions and their potential impact on your own marketing, please get in touch with us.

Expert predictions for changes in Facebook

  1. As people move away from interacting with pages, to interacting with groups, Facebook will reduce the reach of group posts and will introduce paid ads for groups - (Ian Cleary, RazorSocial Founder)
  2. Facebook will launch Snapchat-like story videos in Messenger that can be published as videos to news feeds – (Joel Comm, live video expert)
  3. Growth in the use of Facebook Messenger as an end-to-end sales communication tool, so people can receive the almost instant responses to questions that they’re looking for – (Molly Pittman, VP of marketing at DigitalMarketer.com)
  4. Facebook may purchase a major television network or produce its own, to attract new audiences – (Mike Stelzner, founder and CEO of Social Media Examiner)
  5. Messenger bots could become the focus point of customer service and the sales process – (Alex Khan, CEO and founder of Attractive Media)
  6. Facebook will add in more advanced third-party tools to their live video to improve the quality of videos and integrate the marketing function (Kim Garst, co-founder and CEO of Boom!)
  7. Facebook’s new engagement feature provides organisations with the ability to target people who have interacted with their page in the past 365 days, lowering advertising costs (Andrea Vahl, social media coach, speaker, strategist and co-author of Facebook Marketing All-in-one for Dummies)
  8. Marketers are likely to demand greater transparency around their Facebook video and live video analytics (Nick Cicero, founder and CEO of Delmondo)
  9. Facebook will begin to improve the direct-to-purchase function, competing against Amazon and Google – (Heidi Cohen, chief content officer of Actionable Marketing Guide)
  10. Through Facebook, organisations will be able to create helpful and meaningful content for their supporters and consumers (Jessica Kumpferman, CEO of j/k media agency)

In part 2 of this blog we will highlight 9 more predicted developments for the use of Facebook for marketing.

In the meantime, if you have your own predictions to share, or would like to discuss ways that we can help with your organisation’s use of social media please do contact us. 

References/Acknowledgements

Social Media
Image courtesy of Istock

 

Contact Us

Comments

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

related posts

Christmas Advent Candles
What are you doing for Advent? Posted by Claire Fuller Date: 04 12 2018

Advent is traditionally seen as a time to wait & prepare for the birth of Jesus. How will you be choosing to mark advent & prepare for Christmas this year?

Read More
Fun picture of child with rocket booster on their back
2 good reasons to celebrate Posted by Phil Broad Date: 19 11 2018

One of the ways we strive to be the best is by continually seeking out training opportunities and qualifications so that our learned knowledge can be shared with the organisations that we work alongside and this week I'm delighted to celebrate the achievements of two members of our team.

Read More
Field of poppies
Armistice Day - We will remember them Posted by Claire Fuller Date: 07 11 2018

This week as remembrance services take place across the country during the centenary year of the first World War we're remembering the legacy that the generation of the First World War left behind and saying “Thank You” for their service and sacrifice.

Read More
Superheroes
Yeomans really is MAD and this is the reason why... Posted by Claire Fuller Date: 20 09 2018

We’ve enjoyed compiling the following infographic highlighting the impact our clients have made over a year and the part that we’ve played in helping to support, equip and encourage them in Making A Difference (MAD). How could we help you?

Read More
Not all briefs need to be pants
Not all briefs need to be pants! Posted by Claire Fuller Date: 10 09 2018

How often have you briefed a project to your team & found the end result wasn't quite what you expected? Our template for writing briefs is here to help!

Read More
Hands of child and adult holding a red heart
Should Young People be a target audience for your charity? Posted by Claire Fuller Date: 03 09 2018

Recent research has suggested that young people should be a desirable target audience for the fundraising campaigns of many charities, but how can you engage the next generation of supporters without forgetting your current, vital supporters too?

Read More
Time flies
How Time Flies! Posted by Andy Quickende… Date: 15 08 2018

It’s been nearly 3 months since GDPR finally came into UK law – how time flies! To help ensure your data is up-to-date and legal we’ve produced a helpful “Data Best Practice” information sheet that offers some handy tips and can be downloaded from our resources page.

Read More

Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. 5306145
Website Terms & Conditions | Room Hire Terms & Conditions | Privacy Policy | Cookies Policy
Data Protection PolicyFundraising Compliance Statement | Modern Slavery Statement