search weareyeomans.co.uk

Social Media Marketing

Predicted changes to Facebook use for Marketing (part 2)

By Claire Fuller | Marketing News Digital Social Media | 29 March 2017

Having previously explored 10 predictions from the pros at Social Media Examiner for changes in Facebook use, the list continues.

Whether you’re a seasoned professional in your use of social media, or are just starting to explore the possibilities of social media for raising awareness of your organisation, the following 9 predictions for developments in Facebook are interesting to consider.

9 more expert predictions for developments in Facebook 

  1. New technology will allow marketers to create live shows, striking a balance between creating a professional production and being approachable – (Leslie Samuel, owner of Become a Blogger)
  2. In 2017, live video, will be the main way that organisations will become discoverable on Social Media (Paul Colligan, author of How to Stream Live Video)
  3. Facebook is likely to look to move towards a video-first position, rather than just focussing on written posts (Gini Dietrich, founder and CEO of Arment Dietrich)
  4. People may start moving away from Facebook groups for their online community this year.  Marketers should be building on their own turf rather than on separate group pages (Mike Morrison, half of The Membership Guys)
  5. More organisations will be using Facebook Live to make broadcasts to their audiences, so make sure your live feeds are strategically prepared (Jasmine Star, internationally recognised photographer)
  6. Facebook is planning to put a camera at the centre of the user experience, rather than a text box (Ana Hoffman, blogs at Traffic Generation Café)
  7. There is a strong potential that Facebook is likely to continue to push towards augmented reality and mixed reality (Cathy Hackl, a nationally recognised live video and VR/AR influencer and speaker)
  8.  Marketers will have to get smart to stay ahead of the curve and communicate effectively to their audience, focusing on higher quality, professional broadcasts on Facebook – (Ian Anderson Gray founder of Seriously Social)
  9. It is likely that Facebook will move into the social customer service space through Facebook Messenger and ratings/reviews (Daniel Lemin, bestselling author of Manipurated)

Do you need help with your organisational use of social media?  Whether it’s developing your strategy for the year ahead, writing your campaign messages or building your target audience, we can help.  Just get in touch – we’d love to chat and work with you to make your social media use even more of a success.  


Social Media Examiner
Image courtesy of Istock


Contact Us


Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

related posts

Christmas Advent Candles
What are you doing for Advent? Posted by Claire Fuller Date: 04 12 2018

Advent is traditionally seen as a time to wait & prepare for the birth of Jesus. How will you be choosing to mark advent & prepare for Christmas this year?

Read More
Fun picture of child with rocket booster on their back
2 good reasons to celebrate Posted by Phil Broad Date: 19 11 2018

One of the ways we strive to be the best is by continually seeking out training opportunities and qualifications so that our learned knowledge can be shared with the organisations that we work alongside and this week I'm delighted to celebrate the achievements of two members of our team.

Read More
Field of poppies
Armistice Day - We will remember them Posted by Claire Fuller Date: 07 11 2018

This week as remembrance services take place across the country during the centenary year of the first World War we're remembering the legacy that the generation of the First World War left behind and saying “Thank You” for their service and sacrifice.

Read More
Yeomans really is MAD and this is the reason why... Posted by Claire Fuller Date: 20 09 2018

We’ve enjoyed compiling the following infographic highlighting the impact our clients have made over a year and the part that we’ve played in helping to support, equip and encourage them in Making A Difference (MAD). How could we help you?

Read More
Not all briefs need to be pants
Not all briefs need to be pants! Posted by Claire Fuller Date: 10 09 2018

How often have you briefed a project to your team & found the end result wasn't quite what you expected? Our template for writing briefs is here to help!

Read More
Hands of child and adult holding a red heart
Should Young People be a target audience for your charity? Posted by Claire Fuller Date: 03 09 2018

Recent research has suggested that young people should be a desirable target audience for the fundraising campaigns of many charities, but how can you engage the next generation of supporters without forgetting your current, vital supporters too?

Read More
Time flies
How Time Flies! Posted by Andy Quickende… Date: 15 08 2018

It’s been nearly 3 months since GDPR finally came into UK law – how time flies! To help ensure your data is up-to-date and legal we’ve produced a helpful “Data Best Practice” information sheet that offers some handy tips and can be downloaded from our resources page.

Read More

Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. 5306145
Website Terms & Conditions | Room Hire Terms & Conditions | Privacy Policy | Cookies Policy
Data Protection PolicyFundraising Compliance Statement | Modern Slavery Statement