search weareyeomans.co.uk

Colour Explosion Image

What does colour say about your brand's visual identity?

By Claire Fuller | Marketing Creative Fundraising | 26 September 2018
  • How long did it take your organisation to decide on the colour of it’s logo or latest campaign?
  • What is your favourite colour and why do you like it so much?

The process of building a visual brand identity has always intrigued me.  The development of a logo can take many hours as alternative options with different shapes, styles and fonts are considered, and that’s before you even get started with the colour!

The choices of colours used in design and brand development are about much more than what looks good on a page. Use of different colours can stir up emotions and bring particular memories and feelings to mind, encouraging your audience to find out more, or to stop engaging with a product at all.  The same logo depicted in different colours can even cause people to feel more or less positive about a product!

Why is colour so important?

There’s no guarantee that a particular colour will make EVERYONE think and feel the same because individuals bring their own preferences, emotions and culture into their experiences.  But there is a psychology to colour which indicates broad perceptions (or trends) in the perceived appropriateness of colours used.

In a 2012 study called “Impact of colour on marketing” researchers found that from 62-90% of spontaneous decisions about products can be based on colour alone.

What colour should you choose?

There are four psychological primary colours (red, blue, yellow and green) and they relate respectively to the body, the mind, the emotions and the essential balance between these three.

Colour psychologists would indicate that our broad perceptions of some popular colours can be as follows:

Colour and the feelings it can convey

As the above shows, colour can connect to strong feelings and emotions making your choice of colour a powerful marketing tool.

It’s therefore no wonder that when colours are chosen for a brand or for campaign materials there is much thought around why a particular shade should be used. Don’t forget that the dominant colour on a page can be a key factor in setting the tone of your message, drawing the eye of your audience and influencing whether they choose to interact with you or not.  

Does your brand need a refresh?

If you’re looking to inject some new colour into your brand, or would like to explore ways to stand out from the crowd when approaching your audience please get in touch with us.  Our creative team has years of experience in helping organisations make a great impact and we’d love to help you too!


Creative Inc
Help Scout
Emerald Insight
Colour Affects

Contact Us


Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

related posts

Christmas Advent Candles
What are you doing for Advent? Posted by Claire Fuller Date: 04 12 2018

Advent is traditionally seen as a time to wait & prepare for the birth of Jesus. How will you be choosing to mark advent & prepare for Christmas this year?

Read More
Fun picture of child with rocket booster on their back
2 good reasons to celebrate Posted by Phil Broad Date: 19 11 2018

One of the ways we strive to be the best is by continually seeking out training opportunities and qualifications so that our learned knowledge can be shared with the organisations that we work alongside and this week I'm delighted to celebrate the achievements of two members of our team.

Read More
Field of poppies
Armistice Day - We will remember them Posted by Claire Fuller Date: 07 11 2018

This week as remembrance services take place across the country during the centenary year of the first World War we're remembering the legacy that the generation of the First World War left behind and saying “Thank You” for their service and sacrifice.

Read More
Yeomans really is MAD and this is the reason why... Posted by Claire Fuller Date: 20 09 2018

We’ve enjoyed compiling the following infographic highlighting the impact our clients have made over a year and the part that we’ve played in helping to support, equip and encourage them in Making A Difference (MAD). How could we help you?

Read More
Not all briefs need to be pants
Not all briefs need to be pants! Posted by Claire Fuller Date: 10 09 2018

How often have you briefed a project to your team & found the end result wasn't quite what you expected? Our template for writing briefs is here to help!

Read More
Hands of child and adult holding a red heart
Should Young People be a target audience for your charity? Posted by Claire Fuller Date: 03 09 2018

Recent research has suggested that young people should be a desirable target audience for the fundraising campaigns of many charities, but how can you engage the next generation of supporters without forgetting your current, vital supporters too?

Read More
Time flies
How Time Flies! Posted by Andy Quickende… Date: 15 08 2018

It’s been nearly 3 months since GDPR finally came into UK law – how time flies! To help ensure your data is up-to-date and legal we’ve produced a helpful “Data Best Practice” information sheet that offers some handy tips and can be downloaded from our resources page.

Read More

Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. 5306145
Website Terms & Conditions | Room Hire Terms & Conditions | Privacy Policy | Cookies Policy
Data Protection PolicyFundraising Compliance Statement | Modern Slavery Statement