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Promotional Film

Big Church Day Out

Services Utilised

Consultancy
Marketing
Creative
Fundraising
Film Production
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    Objectives

    Big Church Day Out (BCDO) is a non-profit Christian music festival that takes place annually, attracting thousands of attendees to their events in the South and North of England. The event is funded by ticket sales (which are subsidised to keep the event accessible) and donations. In 2014, a regular donor programme called ‘Big Church Buddies’ was launched, to increase donor involvement and support.

    We were approached to produce a film to be used at the event and online (including on social media) to promote the ‘Big Church Buddies’ programme.

    Activity

    Working with the team at BCDO we began by creating the proposition and story for the video. It was to inspire people to become ‘Big Church Buddies’, giving generous, regular financial support to maintain the event’s high quality and affordability.

    The video had to be in keeping with the BCDO brand and tone of voice.

    Two versions of the film were produced (one for use at the event and one online). It was aired on big screens at various BCDO events (including the main festival and related events including “Big Church Night In”), the BCDO website and on social media.

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