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Harvest for Life campaign

Send a Cow

Services Utilised

Marketing
Fundraising
Creative
Digital
Print
Mailing
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    objectives

    Send a Cow helps African farmers to become self sufficient and sustainable. They needed to refresh their annual Harvest appeal to increase income and the number of participants.

    activity

    Working together we designed, developed and launched a new harvest appeal with a new fundraising proposition and theme. The campaign was integrated with Send a Cow’s website where resources could be accessed as free PDFs. Social Media and online advertising were also utilised, alongside an innovative Direct Mail campaign. Monitoring showed an immediate increase in donations, as well as growth of followers on social media and increased engagement (10%) amongst churches.
Send a cow feature image
Send a cow feature image
Send a cow flyer
Send a cow flyer
Send a cow seed tray
Send a cow seed tray

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