Placing Yeomans Services in the Spotlight - PRINT

ByClaire Fuller |Print Fundraising Marketing Mailing |25 June 2019

We’ve been offering a wide range of print services ever since we started out in 2004. Since then we’ve helped many organisations make more of a difference amongst their supporters and beneficiaries by providing them with high quality printed materials.

We’ve updated our blog which was first shared in July 2016, turning our spotlight onto print, which has to be the second-oldest form of marketing, after word-of-mouth.

With so many methods available for organisations to reach their target audiences including phone, email, social media, video, websites and in person, it’s perhaps unsurprising that we hear mutterings that the era of print and direct mail is coming to an end. However, in our experience this is simply not the case, far from it in fact. Print continues to present a stable form of communication that people respond to. It offers unique opportunities for organisations to communicate with audiences directly on the page, as well as the chance to present clear “calls to action” which can be used to drive audiences to connect in the online world as well.

According to a recent article published on the DMA’s website it’s clear that Direct Mail and printed material can greatly enhance marketing because:

64% of Direct Mail gets opened the day it arrives on the doormat
66% of it gets read
26% of it gets put to one side to look at later
After 4 weeks, 45% of direct mail is still laying around in the house meaning it’s often looked at repeatedly and 13% of mailings lead to conversations about the brand

Furthermore, as research from Royal Mail shows:

On average, pieces of DM are looked at 4.8 times and spend 8.9 days in the home
An average of 243 actions are taken per 1000 “advertising” mailings. These actions include:
- Discussion with someone (109 per 1000)
- Went online (88 per 1000)
- Bought, donated or redeemed (75 per 1000)
- Contacted the sender (35 per 1000)
- Went shopping or planned to (25 per 1000)

As research has shown that mail can have a lasting impact it should therefore still be thought of as a great way to contact a wide audience and to integrate with other channels of communication. With the added ability to measure and learn from response and conversion rates, direct mail can still be one of the most cost-effective ways for charities to get their messages heard.

Our challenge is therefore in ignoring the myths and raising awareness of the great importance that print (and mailing) can have within our communications today.

Did you know?

At Yeomans, over the last 15 years we’ve been working tirelessly to ensure that:

The right method of printing is selected for the needs and budgets of our clients
Documents are fully checked, proofed and colour matched (where required)
Stress is taken out of the process of managing print projects

Today, our extensive print capabilities include:
3 main production types – Digital, Lithographic, Web
Multiple types of print products including - DM packs, Brochures, Magazines, Exhibition and banner stands, Branded clothing, Premiums and more

When delivering your printed projects our Account Managers work closely with you to ensure that the most appropriate method of print is chosen to meet your needs, budget and any other requirements. The following information provides a summary of our 3 main print production types:

Digital Printing

Best for: Short print runs of 1 to 1,000 fliers and presents a great way for you to test different designs on the market
Features & Benefits:
- Ideal for print jobs that require personalisation of every copy, including personalised brochures
- Ideal for short runs of booklets and magazine production and for office stationery including business cards, compliment slips and letterheads
- Low setup costs compared to Litho printing
- Quick process from setup to production of final item
- Full range of CMYK colour shades can be printed
- Can be used with varying paper thicknesses from a standard letter to a business card (80gsm to 350gsm) on uncoated and coated paper types

Lithographic Printing

Best for: Medium to large print jobs
Features & Benefits:
- Ideal for long run leaflets and newsletters or medium to long run books and magazines
- Process typically takes 5 working days from setup to production of final item
- Full range of CMYK colour shades and a vast range of pantone and other spot colours can be printed including metallic inks
- Items cannot be personalised when printed in this manner, but it is possible to combine with digital or inkjet printing for personalisation to be added
- Process involves physical ink (liquid) being applied to plates
- Can be used with varying paper thicknesses from a standard letter to a business card (80gsm to 400gsm) on uncoated and coated paper types

Web Printing

Best for: Large print jobs of more than 20,000 copies
Features & Benefits:
- Ideally suited for printing of long run magazines
- Similar to Lithographic process but faster as paper is roller fed rather than sheet fed
- Printed items can be folded in line, perfect bound or saddle stitched
- Paper weights as low as 50gsm can be printed

With all these different print processes to choose from, don’t worry, our expert team will work with you to determine the most appropriate, best value for money process for you.

Examples of our work

If you’d like to learn more about our print capabilities please click on the links below to be directed to some examples of our printed projects for clients: