African Pastors Fellowship (APF) had identified an opportunity to grow its income by developing a Gifts in Wills (GiW) fundraising programme and invited us to support them in shaping it.

Through our Discover, Develop and Deliver process, we uncovered the stories and impact that leaving a Gift in a Will to APF can achieve.

We helped the team create a focused Fundraising Proposition and Case for Support for GiW as well as a plan for their GiW programme of activities, fundraising materials and messaging.