The Mission to Seafarers is a charity which provides help and support to the 1.5 million crewmen and women who face danger every day to keep our global economy afloat.

Following the introduction of GDPR in May 2018 and the resulting impact this had for many charities regarding reductions to their supporter databases, the Mission to Seafarers wished to ensure that they made their communications with their supporters as effective as possible.

We were approached to advise on the wording the Mission to Seafarers should use within their annual financial statement mailing. An indirect result of the sensitive and effective wording of this letter was an extremely successful fundraising activity. In approaching supporters to thank them for their gifts and ask them to confirm their contact details, this mailing achieved an increase in number of supporters with up to date contact details and subscription preferences, increased gift aid declarations received and additional donations.