Working in the 6 poorest countries in Eastern Europe, Mission Without Borders (MWB) aims to help people break the destructive cycle of poverty through a whole-person approach to meeting needs.

Working with the team we developed their initial brief for an Easter acquisition campaign, creating the “Bread of Life” campaign which focused on supporting families in need in Romania.

As the campaign was to be made available for use by MWB’s international partners it was important for messaging and layouts etc to be appropriate for use in different languages, cultures and contexts.

We created a suite of key messages, images and design templates for leaflets, letters, videos, social media posts and adverts that could be used interchangeably and as a basis for communications with international audiences. The campaign elements were well received by MWB and their partners and the Bread of Life campaign was used internationally across 11 affiliate offices.