Serving in Mission (SIM) approached us about their initiative called #HowWillTheyHear as they required social media support for the campaign. #HowWillTheyHear is a collaborative campaign involving 10 mission agencies with a passion to mobilise Christians to partner with churches in sharing the gospel with refugees and migrants in the UK, Europe and the Middle East.

With an ambitious aim to reach a million people with news of the campaign, across all media, we were asked to design, develop and implement a social media campaign to raise awareness and encourage engagement.

Focusing on the key messages of the campaign we worked with the #HowWillTheyHear team to create targeted social media campaigns to reach and engage their intended audience.

We ran organic campaigns on Facebook, Twitter and Instagram promoting key messages of the campaign. In addition, paid Facebook adverts were also used to broaden the reach of messages and promote specific, time-based elements of the campaign. All campaigns were regularly monitored and refined in agreement with SIM for maximum effectiveness.

After four months the social media element of #HowWillTheyHear had reached more than 213,000 people and this number continues to rise.